Jura PFE Active Travel

Client

Argyll and Bute Council

Sector

Active Travel / Travel Behaviour Change

Location

Jura, Scotland

Planning Authority

Argyll and Bute Council

Services Provided

Active Travel

Statutory Process

Travel Behaviour Change

Cost Management

skempik

Study Description

Argyll and Bute Council successfully secured funding via Scottish Government to develop a Places for Everyone (PFE) Stage 0-2 concept design of an Active Travel route on Jura. The study was competitively tendered with the key study outputs aligned to the PfE published guidance. The proposed scheme will be a major asset to the island

Our Approach

Working as part of a multi-disciplinary, multi-organisation design team including engineers and landscape architects, we proactively sought to identify the barriers to sustainable design, focusing on behaviour change and seeking to understand the barriers and opportunities to promote everyday Active Travel. We recognised the need for a joined-up approach and took the lead on study branding and identity design which was shared with all relevant parties. We developed and deployed a wide range of supporting services, not included within the original service offer to maximise community engagement. This included the use of bespoke apps, Virtual Engagement Hub and organising pop up events within the community.

Key Successes

• ‘Art of the possible’ options exploring behaviour change challenges before concept network development.
• Proportionate approach to island route design.
• Working with a multi-specialist design team to realise the client’s ambitions.
• Developing the team to ensure the right specialist support was provided.
• Development and production of bespoke engagement tools and processes.