Campbeltown: Walking, Cycling and Wheeling_ Route Concept Design_ Stage 0-2


Argyll and Bute Council


Active Travel / Travel Behaviour Change


Campbeltown, Scotland

Planning Authority

Argyll and Bute Council

Services Provided

Active Travel

Statutory Process

Travel Behaviour Change

Cost Management

Study Description

Argyll and Bute Council successfully secured funding via CWSS to develop a concept design to develop a concept design for a walking and cycling route improvement along the Campbeltown Esplanade. The study was competitively tendered with the key study outputs aligned to the Sustrans PfE published guidance.

Our Approach

Working as part of a multi-disciplinary, multi-organisation design team including engineers and landscape architects, we proactively sought to identify the barriers to sustainable design, focusing on behaviour change and seeking to understand the barriers and opportunities to promote everyday walking and cycling route. We recognised the need for a joined-up approach and took the lead on study branding and identity design which was shared with all relevant parties. We developed and deployed a wide range of supporting services, not included within the original service offer to maximise community engagement. This included the use of bespoke apps, Virtual Engagement Hub and organising pop up events within the community.

Key Successes

• ‘Art of the possible’ options exploring behaviour change challenges before concept network development.
• Proportionate approach to route design along sensitive coastal location.
• Working with landowners.
• Incorporation of committed development design and cost optimisation.
• Deployment of bespoke engagement tools and processes.